Albania Proposes ALL 7.65 Billion for Tourism, Culture and Sports

On 5 November, the Ministry of Tourism, Culture and Sports presented a proposed 2027 allocation of ALL 7.65 billion, an increase of 3.5% compared with 2026. The plan includes ALL 2.74 billion for public investment and ALL 2.08 billion for cultural heritage and museums. The proposed funding creates opportunities for destination promotion, cultural campaigns and event communications. HPC can support marketing research, B2B campaigns and strategic communication planning.

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